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General Agriculture

Re-imagining an agricultural brand experience

Art Direction   |   Design   |   Branding   |   Strategy


General Agriculture provides sustainable supply chain solutions that deliver the highest quality product at the lowest cost. By marrying expertise in agriculture with proprietary processing outputs, General Agriculture manufactures and distributes industrial hemp at a global scale.

As creative and strategic partners, we were tasked with re-imagining an agricultural brand experience. The challenge was to differentiate General Agriculture from the other dated and stale industry players. We crafted a brand strategy and messaging that creates an impactful stamp of confidence and authority. I developed a modernized identity that embodied industriousness, efficiency, and sustainability. Then I created a strong design system and visual language through insightful and modern process illustrations and an abundance of sleek informational resources to help communicate the complex business model and processes. 

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