Universal Music Group has created Wordplay, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to music by their favorite artists.
As creative and production partners, our mission was to produce fun and original stories, characters, and visuals distinct from the artists' typical style. I directed and led concept, story, and visual development and oversaw animation production. We created an array of different animation and illustration styles for the 12 videos we produced.